OTT Advertising To Enhance Brand Value Of The Knee Enhancer – Chondria
OBJECTIVE:
To develop, promote the sales and maintain the brand value of Pristino Pure – The Bio Cleaner and also to explain the benefits of how it can be useful in septic tank cleaning.
TARGET AUDIENCE:
Internal Audience: We build self esteem among employees and investors to enhance the brand perception.
External Audience: We create awareness to among housewives and other audience on how the product could be helpful for them to maintain their septic tank clean for a long period of time.
RESEARCH:
Based on the study on the real sources of the product and how it is categorized under Bio – Fertilizer, we finalized a name for the product. Pristino Pure – The Bio Cleaner, is also tested and certified from professional experts, research doctors and scientists. Also sufficient knowledge was acquired from the client who also helped us in our research strategies.
We also made the research based on the feedback given by the consumers, how the product keeps the septic tank clean for a maximum period of time. So taking these resources as main, we addressed the uses of the product.
MARKETING AND COMMUNICATION:
Ultimate end goal is to make impact on sales and communication initiatives to directly increase revenue figures. We worked on Big data, digital metrics and online engagement date to drive the communication for campaign effectiveness.
INTEGRATED MARKETING SERVICE:
Our responsibility was to work on the promotion, sales of the product and brand authentication, so we required elements to prove it. As a marketing company we had to ensure on profits and communication to be cost effective. So as per our research we arrived at the conclusion with an effective advertising content and decided to present it in 3D video format.This made a better communication and the pristino products were introduced with their features and uses of the Pristino. We worked together with client to drive the short term and long term revenue campaign and made the communication simple, clear and compelling.
MEASURING THE SUCCESS
The success can be measured in various aspects of the campaign, but we as EFFE focused on the problem of the housewives that how they face problems and suffer to clean their septic tank. Even though they keep their toilets clean, how sometimes they get affected by infections caused by septic tank. To address their concerns, we used elements from 3D representing a hero and villain characters for effective communication and demonstrated. This helped us to take the brand easily to the audience, and represent and enhance the sales of the product.