Marketing Campaign For Speciality Birthing Care Center – MotherHood
To develop, cultivate and maintain the brand value of MOTHERHOOD with speciality birthing care
Internal Audience: We build self esteem among employees and investors to enhance the brand perception.
External Audience: We provide authenticity to customers regarding the speciality birthing care center and other related professional services.
Study on birthing care centers, Reviews from professional doctors- Gynecologist and Pediatricians. Also insights and knowledge acquired from new mothers (pregnant women)
New mother continue to demand more from a reputed birthing care center and want to understand to buy the services.
MARKETING AND COMMUNICATION:
Ultimate end goal is to impact on sales, communication initiative directly to increase revenue figures. Worked on Big data, digital metrics and online engagement date to drive the communication for campaign effectiveness.
INTEGRATED MARKETING SERVICE:
Our responsibility was to work on brand authentication and required element to prove it. As a marketing company, we had to ensure on profits and communication to be cost effective. We worked together with client to drive the short term and long term revenue campaign and made the communication simple, clear and compelling.
MEASURING THE SUCCESS
The success can be measured in various aspects of the campaign, but we as EFFE focused on the problem of birthing care center and new mothers experience. Other side setting it as an opportunity to provide 9 month at magic experience to every mother.