Promotional Campaign Services To Create Brand Value For International Boarding Schools
OBJECTIVE
To develop and promote the brand value of Wisdom wealth international school, especially with the International educational system.
TARGET AUDIENCE
Internal audience: We build self-esteem among the educational consultants and teachers that enhance the legacy of the school.
External Audience:
External audience: We built brand authenticity among the parents and developed a strong belief in their educational organization.
RESEARCH
Education needs innovation to keep it more interactive, relevant, and fresh. Every parent has different needs when it comes to their children’s education. They want their children to receive the utmost learning experience.
Our study on credibility and their reliable services satisfies the need of educational consultants, parents, teachers, and other influencers. Also, we acquire insights and knowledge from the school management committee members. We made sure to come up with some inventive digital strategies according to the client’s requirements.
MARKETING AND COMMUNICATION
Our ultimate goal is to create a positive impact on the services and as well as to initiate direct communication to increase the revenue. We worked on big data, digital metrics, and online engagement data to drive the communication for better campaign effectiveness.
INTEGRATED MARKETING SERVICE
Our responsibility was to work on brand authentication and required elements to prove it. As a marketing and communication company, we had ensured the profits and communication to be cost-effective. We worked together with the client to drive the short-term and long-term revenue campaign and made the communication simple, clear, and compelling.
MEASURING THE SUCCESS
Success can be measure in various aspects of the campaign, but we focused on the positive impact to engage the parent’s problem and to provide valuable services to empower their children. We planned accordingly and finalized content that explained every aspect and advantage of the client’s educational system to improve their admission.
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